top of page
Matt Fishbein | Freelance ACD & Copywriter
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
The Freedom Trail
Project type
B2C Print/Outdoor + Tourism
Role
Lead Copywriter
Brand campaign for The Freedom Trail, working with Partners+simons. Created to reinvigorate a staid destination, engage both locals and tourists, and invite readers into the story. Bonus: We avoided using photography of actors in tricorn hats, which I took as a major win.






bottom of page